How is Revenue Attributed?
Revenue attribution occurs for 7 days after an interaction with an event or video, regardless of whether a customer purchases directly from the video interface. If a customer interacts with more than one event or video revenue is attributed to both events, but will not be counted twice on the company dashboard.
| Metric | Definition |
| Total Visits |
The number of visiting sessions that viewed a Loup page or widget. |
| Total Video Views |
The number of viewing sessions of live shows and videos. |
| Total First Party Sessions |
The total sum of actions and impressions recorded through Loup. |
| Total Watching Minutes |
The total number of minutes of live shows and videos that visitors have watched. |
| Total User Signups |
The number of users signed-up through Loup interactions. |
|
Total Product Details Page Clicks |
The number of times visitors have expanded the product details modal by clicking on the product in live shows or videos. |
| Total Add to Carts |
The number of add-to-cart actions performed by users that can be attributed to Loup interactions. |
| Total Featured Link Clicks |
The number of times a user has clicked the link to a featured item from a live show or video. |
| Total Likes |
Combined number of stream likes, product likes and comment likes made by visitors. |
| Total Comments |
The number of comments left by visitors on live shows and videos. |
| Total Subscriptions |
The current number of users subscribed to events. This can be accessed through the Subscribers User List. |
| Conversion of Pop-ups | The ratio of clicks to impressions (CTR) for pop-ups. |
|
Conversion of Product Related Videos |
The ratio of clicks to impressions (CTR) for Product Related Videos. |
|
Product Carousel Video Plays |
The number of times visitors have played product carousel videos. |
| Total Checkouts |
The number of cart checkouts associated with Loup interactions. |
| Total Revenue |
Total revenue from transactions associated with Loup interactions. |
| Coupon Redemptions |
The number of transactions associated with Loup interactions with coupons applied. |
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Average Order Value (AOV) |
The average value of a transaction associated with Loup interactions. |
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Action Type Actions that are performed by users that we attribute back to Loup that links the user to subsequent Add-to-Cart or Transaction. |
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RSVP Funnel RSVPs are referred to in multiple places in the dashboards, and the funnel is comprised of 3 actions |
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| RSVP Channel |
The source that brought user to RSVP. Common channels may include affiliate links, marketing email campaigns, organic traffic from website, etc. |
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Email Sent The number of marketing emails that are sent out by Loup. The following emails are being sent / counted towards this |
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Email Opens (unique) |
The number of emails opened on an email level shortly after an email is sent. Calculated on a unique user level. |
| Email Open Rate | Unique Email Opens ⁄ Email Sent x 100% |
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Email Clicks (unique) |
The number of email clicks that occur shortly within an email sent. Calculated on a unique user level. A click requires email recipients to click on any links on the email content. |
| Email Click Rate | Unique Email Clicks ⁄ Email Sent x 100% |